We are back! Bigger, and better than before.

Get ready to reel in the big ones with 'The Bird' lure - a game changer in the world of bass fishing! Whether you're a seasoned angler or just starting out, this topwater lure is designed to land big ‘Ole Bass! Most Importantly it is FUN to fish.

One of the most unique topwater lures and Bassmaster Magazine’s must have bait for 2013! Former Superbowl Champion and 30 year bass angler Sam Kennedy designed and engineered 'The Bird' based on proven behavior. Flip in The Bird is an innovative bass lure designed to catch bigger fish. Throw it in heavy cover without hanging up or fish it in the skinny shades or in open water to instigate big bass and other predatory fish to strike. It flat out works!