FISH EAT
BIRDS.
Fish what other anglers overlook. Flip In The Bird recreates the profile and surface struggle of vulnerable prey—giving bass a target they instinctively recognize.
A Different Topwater Target
A soft, hollow-bodied lure with flexible wings that ripple, flutter and push water. The balanced body stays in the strike zone through short twitches and long pauses—built to fish like a Bird, not merely look like one.
A wider silhouette gives bass a distinct surface target they can track from below.
Flexible wings create subtle movement and surface disturbance like struggling prey.
Work grass, pads, reeds, shoreline cover and open pockets with confidence.
Built for the Blowup
Most topwater lures imitate familiar prey. The Bald Eagle gives pressured bass a bold, vulnerable profile they rarely see coming.
Cover More Water Together
Match the hatch with the Bird patterns bass recognize in your waters. Choose a 2-pack or 3-pack to cover more conditions, share with a fishing buddy, and always have the right Bird ready.
SHOP 2-PACKS & 3-PACKSThe Bird Earned Its Reputation
Tackle Warehouse customers rate it 5.0 out of 5—and independent anglers have been documenting the Bird since 2011.
Fish Something Bass Recognize—But Rarely See Coming.
Invented by former 49er and Super Bowl champion Sam Kennedy after watching a trophy bass attack a pied-billed grebe. Refined through years on the water. Ready for your next cast.