• “The Bird Lure Bass Haven’t Learned to Ignore”

They Attack It Out Of Instinct

A man smiling and holding a large fish he caught while standing in a boat on a calm lake, with trees and a partly cloudy sky in the background.
A large fish with its mouth open, caught by a fishing lure with a fish in its mouth, near the water's surface.
Shop The Bird

Bass Have Not Seen This Coming!

  • It’s not a frog, not a mouse… it’s a Bird! Bass haven’t seen this coming.

  • Designed for explosive topwater strikes – wings, and all the commotion they can’t resist the distressed bird profile

  • Built tougher, balanced better, and hooks harder than the imitators.

  • Proven on the water – from weekend warriors to pros, the Bird keeps filling livewells.

  • A conversation starter – because everyone asks, “You caught that on a bird?!”

  • Stays In The Strike Zone . The Retrieve is slow each twitch displays the profile in the strike zone.

  • Most Of All Its Fun To Fish!

Caught fish with a fishing lure in its mouth on a boat
Person holding a fish with a lure in its mouth, the fish's mouth wide open, showing the lure and its hook.