FISH EAT BIRDS.
FISH WHAT OTHER ANGLERS OVERLOOK.
Flip In The Bird is a soft, hollow-bodied topwater lure that recreates the profile and surface disturbance of a distressed bird. Its flexible wings ripple, flutter and push water while the balanced body stays in the strike zone—giving bass a vulnerable target they instinctively recognize.
Invented by former 49er and Super Bowl champion Sam Kennedy after watching a trophy bass attack a pied-billed grebe. Refined through years on the water. Built to fish like a Bird—not merely look like one.
Introducing the Midwest Golden Finch Lure, a uniquely designed fishing lure from Flip in the Bird Lure Company. This lure is crafted with meticulous attention to detail, featuring color contrasts that mimic the popular finch seen around lakes in the Midwest. Its lifelike appearance and innovative design make it an essential addition to any angler’s tackle box. SHIPS NEXT BUSINESS DAY
NOT A FROG WITH FEATHERS.
A BIRD FROM THE INSIDE OUT.
LIMITED EDITION: ONLY 750 BALD EAGLE LURES
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LIMITED EDITION: ONLY 750 BALD EAGLE LURES 〰️
HAPPY 250th AMERICA
Most topwater lures imitate familiar prey. Flip In The Bird presents bass with something different: a vulnerable bird struggling where water meets cover.
TRUE BIRD PROFILE — A wider silhouette gives bass a distinct surface target they can track from below.
LIVING-RUBBER WINGS — The wings flutter, ripple and disturb the surface like a distressed bird.
BALANCED HOLLOW BODY — Short twitches create action while long pauses keep the Bird vulnerable in the strike zone.
WEEDLESS PRESENTATION — Work it around grass, pads, reeds, shoreline cover and open pockets where ambush predators wait.
6/0 MUSTAD DOUBLE HOOK — Built with serious hook power for aggressive fish and demanding cover.
Show pressured bass a different profile. Fish cover with confidence. Experience the explosive strike that makes topwater fishing unforgettable.
Most of all, it’s fun to fish.
TACKLE WAREHOUSE CUSTOMERS RATE THE BIRD 5.0 OUT OF 5
Seven reviews. Seven recommendations. Real feedback from anglers across the country.
“Killer bites.” — Josh, Tennessee
“Great lure.” — Chad, North Carolina
“The design is awesome.” — Eric, California
“This bird rules!” — Alister, Texas
“Best bird on the market!” — Heavy Metal Fisherman, Colorado
“Great alternative.” — Matt, Connecticut
“WILD!” — Greg, California